How to Raise
Insert Presentation here.
Insight, first.
If there is absolutely any point to get across in this article… even this subcategory, it is that you are not raising money because you are
1) making money. Or because you are
2) famous.
It has to be because you believe content allows for Creators to have access to insights on humans that can lead to new product creation unlike traditional businesses and brands.
Do not raise venture capital to just have someone slap on some random product and use you and your audience as a distributive channel. You are more than your distribution.
This is the story that will guide you through your pitch deck, your pitch, and your entire company’s creation.
What have you seen from your audience?
What have you heard that they want or problems they have?
This discovery that there is a new problem is exactly what VCs like to hear off the jump.
A deck is the first piece of content a potential investor is getting exposure to from a Creator as a venture-backable Founder. No pressure. The good news for Creators is that most good decks are story-driven & insight-driven. Those are two skills you’re probably already great at.
Distribution, second.
With all of that being said, if you want to work on multiple things at the same time (content, products, licensing, rockets, etc.), you’re going to have to show that you can move things.
A lot of the time, with a Distribution-First mentality, some investors think that means that you can just translate product. That doesn’t always have to be the case. Actually, again, if all you can do is move product and haven’t tried to use your influence to grow your business in any other new way, that wouldn’t be very Founder of you. It would be very media executive.
FAQ
As a creator investor, here are some good points that have yet to be cleared up yet:
Does my Media Kit count?
What do I pitch first?
Can I just pitch it like an individual company?
These are some good questions. Here’s my stab at how to approach each of them.
Media Kits
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