In-House Management
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So you don’t want to sign to a manager and you have the extra cash? Let’s chat about in-house management.
What is in-house management?
In-House Management means bringing someone onto your team—someone whose entire job is to focus on growing your revenue through sponsorships, ads, and other deals. Unlike agencies, an in-house manager works exclusively for you. Their incentives are aligned with yours because their success depends on your success.
This alignment is the core advantage of hiring in-house. When someone is embedded in your team, they’re not just chasing the highest-paying deal; they’re thinking about the long-term health of your brand. They know your voice, your audience, and your priorities in a way an external agent often can’t.
But alignment comes at a cost. Hiring in-house means paying a salary, training the person, and investing time in managing them. It’s not a shortcut—it’s a commitment.
When it makes sense
The decision to hire in-house hinges on one key question: are you ready to take on the responsibility of managing a team? If you’re already stretched thin just managing yourself, adding someone else to the mix might make things worse, not better.
But if you’re hitting a ceiling in your ability to grow—if deals are slipping through the cracks or you’re spending too much time on logistics—it might be time to bring someone on. Hiring in-house makes sense if:
- You’re earning consistent revenue.
- You’re overwhelmed by opportunities and need help managing them.
- You want more control over your brand and deals.
What do they do?
An in-house manager’s job is to turn your audience into revenue, without compromising your brand. That might include:
- Sourcing Deals: Finding brands that align with your audience and pitching them ideas.
- Negotiating Terms: Securing fair rates and favorable contracts.
- Managing Ads: Running campaigns and tracking their performance.
- Exploring New Revenue Streams: Identifying untapped opportunities like merchandise, licensing, or new platforms.
- Reporting: Keeping you informed about what’s working and what isn’t.
The best managers don’t just follow orders. They bring ideas, strategy, and a vision for growth.
How to Decide
To decide whether hiring in-house is right for you, ask yourself:
- Do I Need the Help?
- Can I Afford It?
- Am I Ready to Manage?
- Do I Want the Control?
If managing ads and deals is cutting into your creative time, you probably do.
If your revenue is too unpredictable to sustain a salary, it might not be the right time.
Hiring in-house isn’t set-and-forget. It requires time and effort to build the relationship and keep the person on track.
If you’re frustrated by agencies making decisions that don’t align with your vision, bringing someone in-house could solve that.
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